HOW TO MEASURE THE ROI OF KOL MARKETING

Have you started your next KOL marketing campaign? This is why this type of marketing is booming. Its average rate of return is 11 times that of traditional digital marketing, so it’s worth investing. But calculating the ROI can be difficult.In this guide, we’ll show you how to measure the ROI of your KOLs.

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B2B COMPANIES SHOULD NOT IGNORE SOCIAL MEDIA

Social media has become the expectation of the United States; any company large and small needs to stick to it. Social media is important for a number of reasons: it makes you more relevant in your search, keeps your company name in the public eye, and enables companies to contribute to their knowledge space. However, for B2B companies, social media is essential.