16 processes for making a corporate Animated Explainer Video
The digitalization and networking of corporate marketing has become an irreversible trend. Almost all large customers will search online for information on purchases or choices. In addition, social media accounts for most of the browsing share of online marketing. If a company can have a well-made business introduction animated short film, it can greatly increase the sales volume and image of the company. Animated Explainer Video can explain the complex business idea to the client, but the question is how should the company produce a business introduction animated short film?
Enterprises should hire excellent animated short film producers, but the company itself should have a certain understanding of the production process to ensure that the finished products meet the company’s image and needs.
The animation process includes pre-production, planning and scripting, as well as the process of turning the script into a picture. Understanding the animation process not only helps you create good animated content, but also helps you understand the relevance and importance of each step in the entire animation process.
Follow these steps to create your animated film to ensure that your animated video project is produced smoothly, in line with budget and to achieve the desired results.
Use animation to explain the benefits of your business
We believe that in today’s Digital world, film is one of the most effective promotional tools.
Through animation, hand-drawn and Stop-Motion-style videos, you can clearly communicate your company’s message to customers. These videos are often very attractive and not too complicated, making it easy for target customers to digest and remember your company.
You can also control the different visual elements of the movie, including the characters, the scenes, and how they interact.
Illustrations and narrations make your message simpler and easier, and potential customers can further grasp the message you want to convey in your movie.
In order to make you more aware of the animation process, we have prepared a flow chart below to illustrate the pre-production and production steps.
Whether you’re making a movie yourself or hiring a film production company outside, we recommend that you carefully consider the following process when making an animation. Because you can create animations in the following process, you can save unnecessary extra expenses and time.
Casting / role
Second piece made (modified version)
Narration / dubbing
Background music and sound
Every step of the animation process plays an important role, combined to make your animated film a success.
Step 1: Animation Ideas
The first step seems simple, but it must not be ignored.
Your video should make the audience think that your movie is valuable. The key is the challenge your company faces when communicating with customers. You need to find out the challenge and then develop an animation to help you overcome these communication challenges. .
Step 2: Target audience
As with any type of marketing, animated films need to have a core strategy and target to deliver the greatest return on investment.
Usually, everyone wants to create a movie that appeals to a broad audience, but it’s more important that your video appeals to your target audience/audience.
Once you’ve identified the target audience for your movie, you can create a movie that resonates with them, while incorporating elements that appeal to the wider public.
Step 3: Creative Concept
The creative concept is the work that determines the overall creative direction of the film.
The key to a good creative concept is to come up with a creative goal that matches the taste of your target audience, matches your video, and conveys your message clearly.
Step 4: Script
The script is very important for all the creative elements in the film.
Even if you hire a superb animator, without a good script, your animation won’t appeal.
A quality script is a story that appeals to your target audience, consistent with the message you want to convey, and delivers value to your audience.
Step 5: Character Design
The key to good character design is that the design can match the storyline of the script and highlight your brand to appeal to the target audience.
Step 6: Scene
Just like designing a character, you can also take full control of all the scenes in the animation. This means that you can directly design a scene that matches the character.
The key to good animated scene design is that the scene matches your script and visually enhances the plot and impresses the audience.
Step 7: Storyboard
When designing scripts, characters, and scenes, the next step is to combine the fragmented storyboards.
The key to designing a good storyboard is to provide a careful direction for all the visual elements in the animation, such as characters and scenes, and the interaction between them.
Step 8: Animated Storyboard
This is the process by which you finally see your thoughts turned into pictures.
When all the elements of the animation have been passed, you will make a more careful Storyboard, with narration added next to each scene.
The purpose of the animated storyboard is to let you see your thoughts turned into pictures so you can see how your story evolves and the transition between the scene and the scene.
Step 9: Modeling
During the Modeling process, all visual elements in your animation will exceed what is displayed in the animated storyboard.
This includes descriptions and Modeling of the different scenes and characters that will appear in the animation.
Step 10: Animation
Now it’s a part of the animation company that started making animations.
The animation company will use an animation software program to turn all the Modeling from static to dynamic, and turn a comic book into an animation.
Step 11: The first piece is made into tablets
If the painter and animation company responsible for the illustrations are able to make the animation as you wish, then the first piece should be very close to your final version.
It’s important to use placeholder narration during the first clip, in case you may be able to modify the script later, but pay twice for the narration of the voiceover.
Step 12: The first piece is made into tablets
If you decide to edit the first finished piece of the animation, the second cut version should already contain your requirements, so you can prepare for the next step – the narration.
Step 13: Narrator / Dubbing
When you find the right narration for your movie, you can hand over your script to the narration and let him record the narration with professional recording equipment.
The key to good narration is to spend time looking for the right sound for your animation. In this regard, Hong Kong film production companies will find a suitable dubbing for their guests, avoiding an annoyance.
Step 14: Background music / sound
The next step is to add background music and sound effects to your animation.
Music can evoke the emotions of the audience. The music you use has a great influence on the overall feeling and rhythm of the animation, so be careful when choosing.
Step 15: Processing
When you add narration, music and sound effects, the last 2 steps are to deal with, and make the final version (Final Cut).
The place where you plan to release the animation may have different formatting requirements. Before publishing, you need to understand the requirements of the platform and then process it to meet the requirements of the platform.
Step 16: Final Version (Final Cut)
When the final version is complete, you will upload it to your website and post it on a social platform, share it, and let your target audience see your animation to achieve the purpose of making this animation.
Create a video today to reach out to your potential customers
Whether your animation is explaining your service to your customers or showing how you can solve your customers’ annoyance, animated commentary videos are a very effective communication tool to let you communicate with your target customers.
The key to making great animations is to understand the entire animation process and understand the real situation behind the scenes.