Is WooCommerce suitable for your e-commerce business?
When e-commerce is a major part of your sales profit, choosing the right platform can play an important role. The reality is that there are a lot of good services there. You can see what I said in a previous post about Magento; the main player in a large store. But in this industry, one platform is better than other platforms, and more is to choose the platform that is best for you and your business. That is Woocommerce.
With a wide range of options, it can be difficult to navigate through the options and choose the option that works best for you. I hope these posts can help you with some research. In the process, WooCommerce is definitely worth a look. Currently, WooCommerce supports more than 30% of online stores, so they certainly meet the needs of a large number of consumers.
Here are the WooCommerce you need to know when considering an e-commerce platform.
WooCommerce offers some great benefits. In fact, they mentioned too much in an article, so I just want to emphasize some of the most noteworthy:
Simple WordPress compatibility
In fact, it’s important to note that WooCommerce is a WordPress plugin. Therefore, to use it, you must have an existing WordPress site or install it in a subdirectory.
If you already use WordPress, then using WooCommerce is a breeze. Simply install the plugins and follow their step-by-step installation instructions. If you are an experienced developer, they can choose to skip these steps and set them manually. After the installation is complete, all you need to do is add the product and instructions. If you’re already familiar with WordPress, it’s easy for you because adding products is the same way you add posts and pages. The process is very simple and you can be ready to handle sales before the end of the day.
In addition to simple setup, another great advantage of WooCommerce is that websites and stores are managed in one dashboard. You can write blog posts, switch to product updates and easily return to your website, a feature that makes editing and updating easy and not available on other platforms.
WooCommerce is completely free to install and use. Therefore, it is a good choice for small businesses that need to work under tight budgets and those that need to sell some products but are not the main source of income.
If you want people to find your product without specifically searching for your store, then you need to optimize your product page for display in search engines. With WordPress Editor you can easily edit content, URLs, meta descriptions, alt tags, etc. WooCommerce can help you optimize your pages without any coding knowledge. Of course, you still need to write your own copy, which may require some research on maximizing keywords, but it’s a carefree process to arrange things exactly where you need them.
Disadvantages of WooCommerce
As I mentioned, there is no perfect platform. It is also important to understand the shortcomings when making the final decision. So this is what you need to know.
Does not support it for every topic
There is no doubt that WooCommerce is easy to install on your WordPress site, but you may find it incompatible with your existing themes. Therefore, you may find yourself needing to change the look of the entire site. If you are satisfied with what you already have, then this can be irritating.
Need to pay for expansion
Although the plugin itself is free, many extensions require additional payments. This applies not only to special features, but also to basic functions such as PayPal. Non-essential but very useful extensions also require payment. This includes inventory management, marketing, subscriptions and reporting. So while WooCommerce is free, running a valid website will still involve costs.
Not too advanced
Since WooCommerce is not a standalone product, its functionality is not as advanced as some other platform options. It doesn’t support multiple languages or currencies, only a single storefront, so if you want to sell internationally, this is not a good choice. In addition, free reporting and analysis capabilities are also weak. So if you want to offer more complex options for these areas, you will need to pay for them.
No maintenance support
The platform is relatively easy to use and has good step-by-step instructions, but if you have problems yourself. Managing orders and maintaining storefronts is entirely up to you and your team. This challenge is not unique to WooCommerce, but it is important to know. When an update is released and you make changes to the store, there is always a problem, and if you don’t know anything about coding, you may find yourself needing a developer to help solve the problem.
So what is the judgment?
If you’re running a small business and don’t want to expand in the near future, or if you’re just selling some products with your existing WordPress site, then WooCommerce is a good choice. It is simple and convenient, and the price is low. That being said, if you have thousands of products or want to expand to a large store, it won’t have the features you need.