9 Useful Tools for Digital Marketing Agencies
No digital agency is an island, which means using all available resources to get the best results for your customers. Sometimes this even means free stuff.
As technology is now what we want to change every year, there are many applications and tools that can make the work of digital marketing agencies easier.
We think we’ll look at nine apps or tools that will delight your customers.
This has been around for a long time. The earliest version of this versatile tool was created in 2012. It has taken some time to be misunderstood since then. But it’s worth a try because it has high-quality marketing materials that are “out of the box” and are within reach.
At the heart of Canva is the desire to create social media marketing images as simply as possible. So you can grab the template here or create your own template from scratch. It’s very easy to use (one of the main reasons for success), and if used properly, can reduce the agent’s work by half.
It does require some experimentation to get the best position in the design. As a free tool, you can create everything from Twitter account images to full flyers, which is incredible.
2. Google Trends
It can be said that Google Trends is eligible to become a relatively unknown tool. This is a very powerful and quickly penetrated into the heart of market research.
If marketers really want to know what people who buy their product types are talking about, this can be used. This gives you instant blog posts and also provides guidance on how to improve your work. This is great for a brand that wants to learn as much as possible about the competitive landscape.
This is a content marketer for you, even an ad author. Hemingway turned your incredibly dense and fluffy copy into a cold and clear prose, a type that great writers like.
This is the perfect way to organize a blog post or press release. It can even make your Facebook updates clearer and more likely to continue to focus. If you are looking for something that will make your writing more effective, then this is your tool.
Wistia is one of the tools that marketers can quickly fall in love with. This is a video platform that allows you to choose different options (YouTube is not everything). However, it is listed in this list because it seems to be dedicated to digital marketing.
Whatever your customer needs, they must include video output. The best thing about Wistia is the extensive suite of tools that are included, allowing you to publish and sell your own videos. It’s free, but if you choose a payment option, you’re looking for full-featured video upload and distribution settings.
For example, it builds a call-to-action button and gives you many other marketing features, such as an email capture form. This is a hidden gem that will definitely bring more influence and participation to customers. As a bonus, the site allows videos to be played on any device, so you won’t miss the viewer in any situation. Digging deeper into it, this is a serious (and more appropriate) contender for YouTube’s position.
It has a crazy name, but the idea behind it is at least very special. Imagine being able to watch the people who use your website and really feel the user experience. That’s Peek, and for digital agents, the choice is amazing.
Peek gives users an opportunity to see what people think about websites, apps, and many other things that will be what digital agents do for their customers. As part of the service you can show customers, it’s not just useful.
You can also test your site on your mobile device. It’s basically a great way to combine user testing, so you can see how customers will use your site. If you want to create a blog post for your customers, you can view the popular maps and show you the trip through the blog post. If you’re creating a tweet or update on a social network, you can see the exact journey someone made while clicking. In other words, it is a high quality user test environment. Very worth exploring.
If you’re looking for images and you want to be free or inspiring (or both), then Unsplash is definitely worth a look. We don’t know why it’s called Unsplash, but it’s a very cool name for anything, so it wins in our book.
Here you will find hundreds of pictures, all of which can be used free of charge. But there is a reason why Unsplash is loved by companies, not just for freedom. The image quality is very high, apparently created by people who like to take pictures. Putting all of this together, you have an amazing free resource that delivers great images on social media.
This is not a new tool, but it has changed in the past few months and now provides an effective way for digital agents to reach influential people. It also has a lot of other things, but the ability to influence influencers through the platform makes it valuable to agents working in the current marketing arena.
You can find people in your company who can follow in your marketing campaigns. It’s all done through the platform and allows you to identify the decision makers. But it also allows you to track the work of the influencer. Campaign management saves everything in one place, and the entire platform delivers targeted, informed outreach to influential people.
It is free at trial, but there is a payment structure that is actually surprisingly cost effective.
We chose this because it is actually a very simple idea and it is a very well executed idea. If you’re doing any type of content management for your customers, you’ll be fully aware of the embarrassing gap that asks “What does my content management do?”
Sniply allows you to place a call-to-action button on every content you plan. This means that users who follow a link to your curated content can target your content or offers. If the audience responds positively to your content strategy, they are likely to find it worthwhile to click on the link after consuming the content.
Curation is very useful because it shows that you are working hard to help your audience. With Sniply adding an extra layer of marketing, you can even get better content management. In fact, we can’t imagine any customers you currently have against this succinct gadget.
9. Hit Tail
Now this is a special thing, if you are involved in content marketing, it may be responsible for a great event.
Years ago, the world of Internet marketing finally realized the fact that keywords became very difficult to rank. In essence, the market is too saturated, which prevents brands, especially new brands, from rankings from Google and other search engines.
This is the idea that when the Internet woke up, it thought of the “long tail” keyword. These more complex forms of keyword work allow brands (if they do it right) to target larger markets.
Hit Tail claims that it has analyzed and provided more than 1.3 billion keywords to help customers be satisfied. By using it in your digital marketing for your customers, you get fast and very efficient resources. There are a variety of payment options to choose from, but the return on investment for high-quality long-tail keywords is hard to argue with any price.