10 Advantages of Responsive Website Design
Does your webpage require Responsive Website Design? At present, everyone in Hong Kong has at least one or more Internet devices such as smart phones, tablets, laptops and desk computers. But have you ever thought that even if the same page, users of different devices will not see the same layout, they will provide web pages for computer users and mobile users.
But in fact, this will have a negative impact on your SEO, it will increase your cost, reduce the Conversion Rate, and greatly improve the Bounce Rate of your web page. With the continuous advancement of technology, web design and development has continued to improve. Many companies have been eliminated because they cannot catch up with technology development. If your company’s website does not have Responsive Website Design, there is no computer user. And the mobile phone user’s web page, a web page to go to the end of the world, we sincerely suggest that you need to carefully read this article.
Responsive web design represents a website that can adapt to the size of any visitor’s viewport. The goal is to make content tuned to devices such as computers, mobile phones, or different screen sizes, and visitors can get the best experience whether you’re browsing the page from any device. The main advantage of responsive web design is that the site loads quickly and doesn’t have any impact, so users don’t need to manually resize to see the content.
Today, more and more users are using mobile phones to browse the web instead of traditional laptops or computers, so this field is constantly evolving.
If the company’s web pages don’t keep up with the times and don’t take care of the needs of mobile phone users, they will be eliminated by the market, and now many companies are disappearing for this reason. In order to attract more potential customers, companies must accept responsive web design. Again, this is a concept that all developers must understand.
A brief history of Responsive Website
The first website to use responsive web design was Audi.com, which was launched in 2001. Terms such as “Fluid,” “Flexible,” “Liquid,” and “Elastic” were used interchangeably to describe responsive web design. Finally in 2010, developer Ethan Marcotte presented the term “responsive web design” in an article. In 2011, Marcotte wrote a book on responsive web design, referred to as “responsive web design.”
10 advantages of Responsive Website Design
Responsive web design benefits designers, developers, businesses, and most important users in the following ways:
1. Bring more page views from mobile users
According to Similarweb’s report, by 2015, more than half of the top US website traffic comes from mobile devices. As a result, companies need to make their websites appear neatly on a smaller screen, so that users don’t encounter distorted images and reduce the user experience (UX). While some companies still choose to offer mobile-mobile device users a website specifically for them, responsive design has become the new normal because it offers more features at a lower development cost.
2. Low cost, fast development of mobile phone page version
In addition to building a standard desktop site, making a responsive website takes much less time than developing a mobile app (Mobile App Development). Time is money, and the cost of responsive web design is naturally lower than developing a mobile app. Even if the initial investment in the final design of the website is more expensive than the development of two separate websites, responsive web design will be cheaper than developing two separate websites based on factors such as maintenance costs and special configuration costs.
3. Reduce maintenance requirements
Maintaining a web page specifically for mobile phone users requires additional testing and support. Instead, the responsive design process uses standardized test methods to ensure the best layout on each screen. Moreover, if you separate the desktop and mobile users’ websites, you need two content strategies (Content Strategies), two management interfaces and two design teams. The “one size fits all” approach to responsive design reduces unnecessary hassles for developers, businesses and consumers. Reducing maintenance time also frees up time to focus on more important things, such as Marketing and Content Marketing.
4. Faster page load speed
Mobile phone users have low tolerance. Research shows that mobile phone user visitors tend to give up pages that take more than three seconds to complete loading. If a website is not optimized for smartphones and tablets, it will take more time to navigate. In addition, using caching and responsive image display will help speed up your page loading.
5. Lower Bounce Rate
The responsive and optimized mobile site provides visitors with a better user experience (UX). Therefore, they are more likely to stay longer and explore different areas of your website. In addition, if your website is slow, it is more difficult to keep users coming back to your page, so your bounce rate will be high.
6. Higher Conversion Rate
Lowering your bounce rate is only half the battle. Bringing the same user experience across all devices is key to getting new customers. When a user decides whether or not to use your service, they do not want to be redirected to that particular device’s website, as this usually takes longer. It is important to provide a professional and secure website for your users and to use them on all platforms. It will also improve your Conversion Rate and retain your customers, reducing customer churn.
7. Easier to get an analysis report
Knowing where your web traffic is coming from and how users interact with your site is a must for you to improve your site. Managing multiple versions of a website requires developers to track their footprints through multiple conversion paths, channels, and redirects. Having a responsive web page greatly simplifies the monitoring process. Google Analytics and similar tools are now designed for responsive websites, focusing tracking and analysis in one report so you can see how your content performs on different devices.
8. Improve SEO
Responsive web design is just as important for search engine optimization and premium content. Stronger Backlinks and lower Bounce Rate can translate into higher search rankings, but responsive web pages have additional SEO advantages. Starting April 21, 2015, Google Search will expand its use of mobile phone friendliness as one of the criteria for determining the ranking. A responsive website, rather than a separate desktop and mobile version, avoids the problem of duplicate content. Because duplicate content can have a negative impact on your search rankings.
9. Improve the online browsing experience (Online Browsing Experience)
The first impression is everything, so whether you are visiting a website from their desktop or smartphone for the first time, you want to give them a continuous and positive experience. If a visitor has to do a lot of zooming on the first visit, shrinking and pinching the screen, they may give up and browse another website.
10. Improve the offline browsing experience (Offline Browsing Experience)
Nowadays, many smartphones and tablets support HTML5, and responsive web design makes it easier for users to view content in HTML5 web applications without an internet connection.
Tips for leveraging the benefits of Responsive Website Design
1. Give priority to the “Extreme” window size
The cater minimum and maximum device is an effective strategy when considering technical constraints to determine which devices are in front of you to ensure that your site looks professional in all sizes. Check your analysis once to determine the best size. Focusing on the smallest window can help you decide which elements are most important to the overall design, while focusing on larger windows ensures that the window can be made wider by the length of the text column, ensuring that the text is clearly visible. You must also consider different input methods as well as your website needs to be easily scrolled or swiped.
Many modern front-end frameworks automatically resize the window for you, so in most cases you don’t have to focus too much on these values.
2. What happened to the model between breakpoints
You can’t do anything to specify what your app should look like on each screen. In fact, many users will see layouts between your target sizes. Designers must consider what happens between breakpoints to prevent problems when the size changes. This can be used to simulate the appearance of a web page in “in-between-stage” by making sketches or even wireframes.
3. Accept the evaluation
While many designers may not be able to accept others’ comments on their work, evaluation always leads to better products. Separation of duties is important, but developers should be invited to conduct product meetings, Brainstorming and usability testing. Team members have experience in multiple areas, so you need to gather ideas and knowledge from different fields.
Future Advantages of Responsive Website Design
As the number of devices on the market continues to grow in geometric progression, research on responsive web design will become more complex. While some believe that the benefits of responsive web design have been fully explored, we may still be in the early stages of this field. People are now accessing the network through virtual reality (VR) headsets, and smartphones have been able to build new types of applications, such as augmented reality (AR) games, so there are still many possibilities ahead.
Future concerns for developers will include lowering maintenance costs and increasing SEO and Conversion Rate. The latest developments in responsive web design have focused on accommodating smaller screens, and this trend has not shown signs of slowing down. However, don’t forget that there are still many users who are using larger displays, taking into account the needs of all potential users, so that everyone has the same user experience.